Monster of Montauk is one of the hottest topics on Google Trends for the second day in the row, capturing the third line in the top trends list on the last day of July, 2008.
The "Montauk Monster" washed up onshore of a New York beach in Montauk, Long Island. Several onlookers took pictures of it, sending it via e-mail on Wednesday.
According to Newsday, Alanna Navitski, an employee for Los Angeles’ Evolutionary Media Group, was behind the media frenzy. Navitski sent the picture of the "monster" to Anna Holmes, the managing editor at Jezebel, who then sent it to Gawker.
Gawker published the photo with the headline "Dead Monster Washes Ashore in Montauk".
Many believe that it is a sea turtle without a shell or the remnants of a government animal-testing facility nearby. However, no scientific specialist has yet to identify what animal or creature this "Montauk Monster" truly is. And, the fact that the picture itself is real, and not one more falsification, should be still proven. In the age of digital photography and slick graphic artists, it is so easy to make us believe in something that is not exactly a reality.