Back in 2012, Facebook attempted to roll out automatic
photo synchronization app, a feature that allowed you to store photos on
Facebook, and then decide if you wanted to make them public. It was intended to
help members organize the digital keepsakes, but it also meant every picture could
be immediately uploaded to Facebook.
In 2014, Facebook attempted to roll out Slingshot, a
Snapchat clone, however, Slingshot did not have anything major and different to
offer over the competitor.
Now, it seems like Facebook has finally making better-prepared
private photo-sharing attempt with Moments. The company’s new app, launched
today, is a combination of the two earlier ideas - it represents a photo
storage and auto-syncing meets private sharing, with some impressive facial
recognition features to boot!
The app is already available on both iOS and Android
today.
The new app syncs to your phone’s camera roll and then
uses facial recognition and location to group photos and help you share them
with the right friends. You can sync with your friends’ Moments and they can
sync with yours, so you have each other’s photos.
Rather than trawling various social media platforms for
photos from that pool party you attended this weekend, Moments provides a
one-stop spot for all photos from a given event.
“Recognizing faces … is very, very difficult,” said
Facebook artificial intelligence director Yann LeCun in a video describing the
technology. What makes facial recognition so difficult from a computer
intelligence perspective, he said, is that a single person can look different
from photo to photo based on a variety of factors. Designing software, that can
catch those nuances and find the right similarities, takes lots of data — which
Facebook has. The social network already uses facial recognition technology to
make suggestions for tagging people in photos. However, Moments dives much
deeper in this technology.
Note that you are in power to enable or disable your own
face recognition capability on your friends’ photos, if, for any reasons, you
prefer to be out of the game. If you have tag suggestions enabled on your
account, your friends will be able to tag and privately share photos of you with
other friends using Moments. If you don’t want your own face to be targeted
this way, you may want to opt out using Facebook's settings.
You can download the plugin for the supported platforms:
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