Here is a list of 10 tools that will help you stay in the
know—from hot keywords that searchers are using on Google to what’s trending on
Twitter or Facebook and what’s going viral on YouTube this very moment. These
tools will help you stay informed (and potentially fill you with useful
information) day by day and even minute by minute.
Compare two or more keywords to see which has a higher
search volume and how searches change over time. This is great for looking at
seasonal terms, as well as the best time to start ramping up (or slowing down)
your marketing efforts for any particular keyword phrase.
This displays a list of the top 20 searches for any given
day. Click on any top keyword, and you’ll see a search volume index chart
showing searcher interest over the past 24 hours. You’ll also see snippets of
the top Google results for that keyword for news, blogs, and Web searches.
Perfect for looking at upcoming trends that might provide ranking and traffic
opportunities.
Enter in a URL and see what else that site’s visitors are
searching for, along with other sites they have visited. This gives you a good
dose of competitive intelligence and visitor engagement and interests.
Compare search results by location or time ranges and
filter by geographical locations, search type (products, news, and images), and
even by categories. Compare and filter up to five terms at a time. While raw
search volume numbers are helpful to select one term over another, this
information can help you target each phrase based on the specific search
market. When and where the searches are being performed can be valuable
information for targeted ad delivery.
This provides two lists of the top 500 most searched
keywords within the last 48 hours and 365 days. Search volume for each phrase
is provided as well. Another tool that is good for looking out for upcoming
trends for you to capitalize on.
6) TweetStats
It features two charts that show what is trending on
Twitter: one for today’s top 10 trends and another for currently trending. This
information can help you get involved in the most important, vibrant, or talked
about conversations of the day, opening up new avenues for networking and
engagement.
7) Trendsmap
Want to know what people in your (or any) area are
tweeting about? This shows trends based on geographical locations. Using this
data, you can get in touch with local tweeters that share similar personal or
business interests. Great local networking tool!
8) Like Button
Shows you what is being liked across the Internet right
now. Filter by what is popular, news, entertainment, and much more. This is
Facebook’s version of TweetStats, giving you a few more filtering options to
narrow down your search to what is important to you or your business.
The hottest videos on YouTube can be found on the Trends
Dashboard. You can filter by location and age, sort by most shared or most
viewed, and even compare how videos trend for different audiences. Not just for
entertainment, these videos can also help you see what is catching people’s
attention and what audience they most resonate with. Video demographic
research!
10) BuzzFeed
Find out what content is getting socialized the most
across the Web. View by category, drill down to the 20 most viral for the week,
or see what’s just launching that’s making a buzz. This is another opportunity
to see what people are talking about, what’s going viral, and to engage with
the audience that’s most suited for your needs.
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