Yesterday, my Android
smart phone asked me to accept the conditions of the application Google Play.
As I never installed such app on my phone, this request drew my immediate
attention. As appeared, it was sign of a new marketing move of Google. It was a
day of killing Android Market, quite familiar source of all applications and
games for the Android platform in favor of a new successor – Google Play.
Google claims this is more than a name change. The Google Play Store not
only replaces Android Market, but also extends it, adding other types of
digital content such as eBooks, music, video content and more. So, under the
Google Play label, the company hopes to consolidate all of its purchasable
digital content on one platform.
This move is another step in the competitive struggle with Google's
biggest mobile rival, Apple, which already employs such a strategy with its
iTunes store which offers digital books, apps, music, movies and more.
Video Presentation
Simply put, with Google
Play you can now:
- Store up to 20,000 songs for free and buy
millions of new tracks.
- Download more than 450,000 Android apps and games.
- Browse the world’s largest selection of eBooks.
- Rent thousands of your favorite movies,
including new releases and HD titles.
So, Android Market, Google
Music and the Google eBookstore are all joining the new Google Play. On your
Android phone or tablet, the upgrade may have already started or it will be
addressed over the coming days. Your videos, books and music apps (in countries
where they are available) will also be upgraded to Google Play Movies, Google
Play Books and Google Play Music apps. The music, movies, books and apps you’ve
purchased will continue to be available to you through Google Play—simply log
in with your Google account like always.
All your stuff is stored in the cloud. All your downloaded content can be
seen on your mobile device or found online at play.google.com. No special
software is required, no wires or syncing needed, and it's free to use.
If you like something on Google Play, you can share posts about your
favorite books, music, movies, games or apps to your circles on Google+, email,
or text message in a single click.
Note that the Google’s current offerings vary by the location. Here’s what Google Play will initially offer
by country:
- U.S.: Apps, Movies, Books, Music
- UK & Canada: Apps, Movies, Books
- Australia: Apps & Books
- Japan: Apps & Movies
- Others: Apps
The Google Play Store can be found here: play.google.com
Sources
and Additional Information:
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