Thursday, March 10, 2011

Marketing Battle among Mobile Phone Carriers

Today, there was a big marketing event on our corporate parking lot, arranged by Sprint. Being faithful Verizon subscribers for years, I was not interested in changing the carrier, but I noticed that the action drew a descent amount of visitors. Combining this spotty event with Sprint coming to the top of the Google Searches, the thought comes, that Sprint is doing significant efforts to capture bigger market share on the USA consumer market. Spring also introduced several great smartphones for their subscribers, like the HTC EVO 4G and the Samsung Epic 4G.

Let’s review, what the current status of popularity among top Mobile Carriers is. Review the chart prepared by ComScore for the end of November 2010.

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By end of December 2010, the global picture has not significantly changed. The largest four mobile network providers, Verizon, AT&T, T-Mobile and Sprint, continued to dominate the US market, gaining combined market share 82% of the US mobile subscribers (age 13 and up). Verizon led the US mobile market as the carrier for 31.3% of mobile subscribers, with AT&T accounting for 26.6% share, followed by T-Mobile (12.2%) and Sprint (11.9%).

There are some other interesting mobile phone trends worth to mention. For example, Google Android became the second biggest smartphone operating system in the US in 2010, trailing only market leader RIM. “The 2010 US Digital Year in Review” indicates that among smartphone OS platforms, RIM retained its lead with 31.6% market share in December 2010 (although decreasing roughly one-quarter from 41.6% the previous year).

RIM was followed by Google at 28.7% (surging 452% from 5.2% in the past year), Apple’s market share remained mostly flat at 25%, while Microsoft followed at 8.4% (down more than 50% from 17.9% in 2009). By December 2010, smartphone penetration had reached 27% of the mobile market.

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However, if we take a look on the same data publish this month, we can see that in the beginning of 2011, Google Android became already a leading mobile platform, bypassing RIM as a former leader.

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And talking about successful Google Android penetration, Verizon is leading in its adoption among all carriers.

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Definitely, the battle is not over yet. Conservative corporations still stick to the more traditional Blackberry, keeping in mind the solid business applications developed by RIM. For users, the severe competition is very good, as it drives the providers to improve their offerings and drop the process for equipment and services.

Sources and Additional Information:

1 comment:

wholesale cellular accessories said...

Due to high demand of people in using phones, competition in this field is very high. They do all the efforts they could give to their users to gain more clients. They must see that they had given the best for their users.